A couple of weeks ago I woke up to a slew of emails from Pinterest informing me they removed several of my favorite and most beloved pins about essential oils. Some companies have updated their terms about how their images and company names (and trademark words) can be represented online. Their quest to comply with FDA guidelines about what can and can’t be said has struck a chord in many who feel it’s more censorship and restrictions on free speech. That’s not the case at all and I’d like to share a few points for us all to keep in mind.
Representation– A company does have the legal right to govern how their companies and products are represented. When you take their images and trademark (and copyrighted) terms and use them out of accordance with the terms on their websites then you are violating their terms. If it were your company wouldn’t you hope your fans would abide by your terms? It’s to protect the company and all those who invest in it. This is excellent business practice.
Compliance– Being in compliance with their terms is not limited to just them. The FDA and FTC have terms about how supplements (in this case, essential oils) can be marketed. As a rep of any of those companies you should *want* people to abide by those terms to protect your investment. If you have questions about what can be said you can join our group Essential Oil Collaborative over on Facebook.
- Product Claims vs Educational Claims
- Blogging Guidelines
- and much more.
Censorship– You may feel like it’s censorship, but it’s more about how to professionally represent the products with the utmost integrity and good old fashioned honesty. Essential oils are a wonderful part of any home’s natural apothecary with a lot of wellness benefits. We don’t need people making exaggerated and non-compliant claims in order to promote them.
Protection– It’s crucial that we work together to protect this industry. By doing so, we are advocating for consumers everywhere. There are bound to be snakes selling false promises, but we can do our part by professionally representing companies and products with compliant language. Compliant language is truthful and we can find the compliant language on the FDA website.
Please join us at the group so we can assist you in creating a legal, compliant, and truthful online presence for your wellness business. Even consumers need to be equipped with these updated terms. Feel free to invite your friends.
*Disclaimer: As an advocate for health and wellness, I provide my personal opinion and experiences with essential oils. None of what I testify of has been evaluated by the FDA, nor is it intended to diagnose, treat, cure, or prevent any disease. I am not a registered medical professional and I encourage you to discuss your health concerns with your own doctor. I simply share resources and tools to raise consumer awareness. This post may contain affiliate links. Read my full disclaimer here.
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